Private beta Made for Shopify merchants

Thousands of signals.One source of truth.

Idris is an agentic analytics team for Shopify brands, monitoring thousands of signals to uncover problems and evidence-backed opportunities for growth. Unlike dashboards that leave the analysis to you, Idris investigates what matters, delivers a clear brief and measures what happens after you act.

SIGNAL LOCKED · REVENUEORDERS

Revenue down 12%

vs the 28-day day-of-week baseline · detected 04:12

21 clean days in the baseline pool

CORRELATION CONFIDENCE0%34%

SIGNAL LOCKED · CHECKOUTWEB PIXEL

Payment step collapsed

2.1% of checkouts placed the order · usual 18.4%

Reached checkout100%

Contact details74%

Entered payment61%

Placed the order2.1%

the tick marks the usual level for this weekday

CORRELATION CONFIDENCE34%67%

SIGNAL LOCKED · STOREFRONTSYNTHETIC CHECK

Checkout journey failed

run 03:52 · confirmed on retry 04:06

Home1.2s

Product page0.9s

Added to cart1.4s

Payment stepgateway error

the journey never submits payment or personal details

CORRELATION CONFIDENCECORRELATION DETECTED67%100%

SIGNAL LOCKED · SEARCH DEMANDSEARCH CONSOLE

Ranking, not capturing

28 days · three queries above 500 impressions

QUERYIMPRCLICKSPOSITION

merino base layer4,12029

thermal running top1,98032

lightweight wool tee8608

position is drawn as a band, never a point

EVIDENCE GATHERED0%34%

SIGNAL LOCKED · CUSTOMER VOICEREVIEWS

Sizing & fit, named 38 times

61 published reviews classified · 28 days

Sizing & fit38

Quality & durability22

Shipping & delivery6

“Runs true to size, first time that has happened.”Judge.me review · published 2 Aug · quoted verbatim

EVIDENCE GATHERED34%67%

SIGNAL LOCKED · STOCKINVENTORY

46 days of cover

412 units on hand · 9.0 a day over 28 days

0LEAD 21DTARGET 42D90D

S96

M148

L124

XL44

cover is store-level · per-variant pace is not held

EVIDENCE GATHEREDEVIDENCE COMPLETE67%100%

Checkout payment is failing on mobile

INVESTIGATING[ SOMETHING’S BROKEN ]£2,010–£3,010/mo at riskCONFIDENCEModerate

Log an actionSet a goalTest a theoryDrop caseEditClose it

Opened just now · 3 of 4 independent checks corroborate · 1 could not run · 120 days of trading history

WHAT HAPPENED

Revenue fell 12% against the 28-day day-of-week baseline, first seen at 04:12. The checkout funnel shows the payment step completing at 2.1% against a usual 18.4%, and the synthetic checkout journey failed twice inside the same window.

WHAT’S NEXTCheck the payment gateway for mobile card rejectionsRe-run the synthetic checkout on a second deviceConfirm with one real order before reverting anything

IDRISweighing 4 signals

04:12REVENUE12% below the day-aware band

04:12CHECKOUTpayment step 2.1%, usual 18.4%

04:14STOREFRONTjourney failed twice at payment

04:14TRAFFICsessions flat, demand ruled out

04:15HYPOTHESISThe payment step is rejecting mobile cards.

Notification sent to you

Case #0212 opened for review

8 probes re-run nightly

Gateway analysis queued

Demand you rank for and do not capture

PROPOSED£640–£1,290/mo upsideCONFIDENCEModerate

Log an actionSet a goalTest a theoryDrop caseEditClose it

Opened just now · 3 of 4 independent checks corroborate · 1 could not run · 120 days of trading history

WHAT HAPPENED

Three queries above 500 impressions rank inside the top ten and turn almost none of that visibility into clicks. Reviews name sizing and fit 38 times, positive, which is why the product converts once it is found. Stock holds 46 days of cover.

WHAT’S NEXTRewrite title and meta for the three queriesPre-declare the bar: 2× daily clicks, held 7 daysStart it when you are ready. Idris will not.

IDRISweighing 4 signals

09:40SEARCH4,120 impressions, 0.7% clicked

09:40REVIEWSsizing and fit, 38 positive

09:41STOCK46 days of cover at this pace

09:41PRICEno benchmark for this SKU, held

09:42PROPOSALCapture the demand you already rank for.

Notification sent to you

Play #0219 filed, not started

Bar pre-declared, 14 days

Idris never starts it, you do

REAL PRODUCT LOGIC · ILLUSTRATIVE DATA

Every dayRisks and opportunities scanned

Evidence shownWhy this move clears the bar

Success definedBefore you act

Value verifiedRecovered and generated kept separate

The product Choose a capability

Six capabilities.
See each one working.

Underneath them runs one loop: signals in, evidence tested, cases filed, decisions briefed, outcomes measured. Pick a capability to see the part it plays.

CasesAutomated insightsFieldworkBriefingsMCP + APIIntegrations

IdrisReal product logic · illustrative data

Every investigation is a case file.

Evidence with verdicts, the explanations that lost, confidence computed in plain words, and a finish line defined before you act. Five active at most; everything else keeps being tracked without shouting.

confidence is computed, never asserted
success defined before you act
solved cases become precedent

Something’s brokenOpened 06:15

Mobile checkout conversion below its range

ConfidenceBuilding

Payment step completion vs baselineSupports
Change-point aligns with theme updateSupports
Email campaign timingRuled out
Discount expiryNo data

Success defined: back to the 28-day baseline, held 3 days.

Detection that knows your store’s rhythm.

Nightly, every trading day is judged against its own weekday’s expectation, built from clean days only. Most signals get parked. Only what clears the evidence bar is raised.

day-of-week baselines, clean history only
up to 19 independent checks per signal
quiet is an answer

Conversion rate · this weekband = this weekday’s own expectation

1 cleared the evidence bar · the rest parked, not raised

It doesn’t just read numbers. It goes and looks.

When a signal warrants it, a real browser walks your storefront’s buying journey and files a receipt: the trigger, the time, the finding. You can also send it yourself from any eligible case.

a walk within minutes of a signal
never places an order, never touches payment
every act on the record

Fieldwork ledgerevery act, receipted

14:29
You ask Idris to check the casesummon · mobile checkout conversion
14:32
Checkout walked, in a real browserpath clear on this walk · one route, one region · receipt filed
14:33
Finding attached to the casea pass states its scope. It never certifies.

Briefed every morning. Reviewed every Monday.

The daily briefing says what needs a decision, what is being watched and what can wait. The all-clear has to be earned: a live case or a failed read forces the briefing to say so.

filed on Today at 07:15
a failed read is named, never painted green
the Monday review files the week

Todayfiled 07:15

1needs a decisionmobile checkout conversion
2being watchedstock cover · search demand
·the rest can wait

All-clear withheld: one case is open.

Your workspace, readable from your own tools.

Owner-minted, read-only tokens let your AI assistant query the workspace over MCP. It gets the same server-resolved figures the app shows, honest refusals included.

read-only by construction
the token is the identity
the same figures the app renders

“What changed on the store this week?”

tools/call · get_fact · recent_field_checks

→ 14:32 checkout walk, receipt attached

→ 1 case active: mobile checkout conversion (Building)

idris_pat_•••••• · read-only · owner-minted

Five sources. One case file.

Shopify and the tools around it: Search Console, Klaviyo, Merchant Center and Judge.me, plus your storefront’s own behaviour. Every connection is read-only; everything lands as evidence, not as another dashboard.

Idris never changes a connected account
‘connected’ and ‘data landing’ shown separately
corroboration across sources

Shopifyorders · catalogue · inventory · pixelread-only
Search Consolequeries · clicks · rankread-only
Klaviyocampaigns · flowsread-only
Merchant Centerprice position · demandread-only
Judge.mereviews · ratingsread-only
Web vitalsreal-user speedautomatic

Everything lands in the same case file, as evidence.

Built for trust Accuracy before theatre

Show the work.
Earn the confidence.

Idris is designed to make its judgement inspectable. The evidence, the alternatives and the uncertainty stay in the case. Each rule below is running in the panel beside it.

No invented numbers

If Idris has not computed a figure, it does not state it. Missing or insufficient data is shown plainly.

ASKED IN CHAT“What was my margin on the beanie last month?”No unit cost held for that product.I hold 412 units sold and £432 in net item sales for the window.

Confidence is computed

Confidence reflects the checks passed, alternatives eliminated and quality of the available evidence.

COMPUTED, NOT ASSERTEDRevenue vs day-aware baselineCORROBORATESPayment step completionCORROBORATESSynthetic checkout journeyCORROBORATESDiscount expiryCOULD NOT RUNModerate

Quiet is an answer

When no problem or opportunity clears the evidence bar, Idris says so. It does not manufacture urgency or growth plays.

TODAY04:12 · revenue, within range04:12 · funnel, within range04:14 · storefront, no change04:45 · reviews, no spikeNothing cleared the bar.An empty queue, not an all-clear.

Our mission Built in the UK

Enterprise intelligence should not be reserved for enterprises.

Idris is built by a UK team working on complex digital observability today. Our mission is to give independent businesses the same investigative discipline, without the enterprise tooling or the price tag.

Free during betaFull product, no card required.

Direct team accessQuestions reach the people building Idris.

Shape the productHelp decide what Idris investigates next.

Questions The short version

Before you ask Idris.

How often does Idris check my store?

Idris analyses key business and storefront signals every day. Critical customer-journey checks can run as often as every 15 minutes.

Who is the beta for?

Shopify merchants who want help protecting revenue and testing evidence-backed ways to grow, without adding another dashboard to watch.

Is the beta free?

Yes. The full product is free during the private beta and no card is required.

Is Idris in the Shopify App Store?

Not yet. We are preparing the listing now, and beta applications are open ahead of it.