Something’s wrong with your store.
Idris finds out why.
Idris is an AI analyst for Shopify merchants. It watches your numbers, your funnel and the site itself, around the clock. When something breaks, it opens a case, investigates the cause, rules out the alternatives — and works the fix with you until the revenue comes back.
Free during the beta · built for Shopify · no card required
Watching around the clock
26 specialised agents check your metrics, funnel, catalogue and site on a daily rhythm.
Your site, checked daily
Key pages captured on desktop and mobile every day — changes caught before your metrics feel them.
Evidence you can inspect
Every conclusion shows its work — what supports it, what was ruled out, and what counts against it.
Dashboards tell you what moved. Nobody tells you why.
Your analytics can show you a conversion drop. Then you’re on your own — was it the new theme? The discount that ended? A payment app update? Something seasonal? Enterprise teams have analysts and six-figure tooling to answer that question. Merchants get charts.
Idris closes that gap. It isn’t another dashboard — it’s the analyst.
Built to investigate, not just report.
Checkout conversion is down 23% on mobile. I’ve opened a case — payment-step errors rose at the same time.
We switched our payment app on Friday — could that be it?
That fits the timing. I’ve tested it against the alternatives — evidence is in the case.
A case, not a chart
When something needs attention, Idris opens a case: what happened, what it ruled out, and what to do next. You work it together in one thread — ask questions, log what you try, and Idris checks back in daily. Like a colleague, not a report.
It watches your site, not just your stats
Every analytics tool watches what your customers do. Idris also checks what your store looks like — key pages, every day, desktop and mobile. A vanished trust badge or a broken add-to-cart gets caught before enough customers hit it to move your numbers.
Evidence before conclusions
Idris doesn’t guess. Every hypothesis is tested against your data — seasonality, campaigns, price changes, site changes — and the alternatives are shown ruled in or out. Confidence is computed from the evidence, never generated by AI.
One analyst to talk to. A whole team watching.
Idris speaks with one voice — but behind it works a network of 26 specialised agents, each watching your store through a different lens on its own rhythm. They learn your normals, walk your funnel, capture your site, test hypotheses against the evidence, and brief you in the morning. You never manage them. You just get the findings.
Twelve of the lenses shown — 26 agents in all, on your store every day.
From first signal to revenue recovered.
Everything is watched
Every signal in your store is measured against its own normal. Most blips other tools would alert you about are parked quietly on the radar — you only hear about what matters.
A case opens
When something clears the evidence bar, Idris opens a case — with the likely cause already investigated and the alternatives already tested, not just an alert with a number in it.
You work it together
Ask questions in the case thread, tell Idris what you’ve tried, and @Idris anything — it answers with fresh evidence and keeps the investigation up to date every day.
The value is measured
When the fix lands, Idris tracks your recovery against what would have happened without it — and shows you what closing the case was worth in pounds, not percentages.
Built to be trusted, not to impress you.
✓No invented numbers
Idris only states figures it actually computed. If it doesn’t have the data — a thin segment, a metric it doesn’t capture yet — it says so, plainly.
✓Confidence is computed
Confidence in a cause comes from counting evidence — checks passed, alternatives eliminated, data quality. It is never a language model’s opinion.
✓Quiet is an answer
When your store is healthy, Idris tells you that and stays out of your way. It doesn’t manufacture urgency to look busy.
Be one of the first stores Idris works for.
We’re onboarding a small group of Shopify merchants who want an analyst in their corner — and want a say in what it becomes.
Free while in beta
Full product, no card. Founding members keep preferential pricing when we launch.
A direct line to the team
You talk to the people building it. Requests and rough edges get handled fast.
Shape the product
Beta merchants decide what Idris learns to investigate next.